"It is said that one should go after HaShem. Is it possible for flesh and blood to go after HaShem? It is also said that one should cleave to HaShem. Is it possible for flesh and blood to cleave to HaShem? Rather one should go in His ways, and cleave to His character traits. And just as HaShem, at the beginning of creation, first planted and tended to the Garden of Eden, so too should Am Yisrael upon entering the Land, as it is written: 'You should come to the Land and plant.'" (VaYikra Rabba, 25:3)A friendly message was waiting in my inbox this past Motzei Shabbos Kodesh, with a link to this startup:
I have a soft spot for anything that has to do with the Holy Land - doubly so for an endeavor that is trying to settle the land, create economic growth, and help fellow Jews make ends meet.
Mitzpe Ramon used to be a boom town, as it was situated on the southern route toward Eilat. However, with the development of infrastructure including the major highways that bypassed this settlement, the area floundered.
The Argan tree yields a valuable resource that these folks are hoping to "capitalize" on; not only will this stimulate the local economy, it will also benefit the ecology as well.
If you can, please donate and lend a hand towards getting this program off (and into) the ground.